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Ideas in production.
What we learn by building and teaching, written to be useful: applied AI, agents, AEO and design — no fluff, dated.
What is AEO? Answer Engine Optimization, explained plainly
More and more people ask ChatGPT, Claude or Gemini before they ask Google. AEO is the discipline of getting those answers to cite you. What it is, how it differs from SEO, and where to start.
6 minBusinessHow to audit your company before adopting AI (and why order matters)
Buying licenses is easy; getting your operation to actually work with AI is another matter. A guide to the audit process: what to map, what to measure, and how to decide where to start without leaps of faith.
7 minAgentsAgents vs. classic automation: when to use which
Not everything repetitive needs an agent, and not everything variable is solved with a flow. A simple criterion for choosing between deterministic automation and agentic systems — and how they coexist.
5 minThe Totem newsletter
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